Craddock emphasizes the transformative power of AI for marketing, highlighting its ability to enhance personalization and aid content creation while keeping the human element central.
He notes that while regulations need to be followed, they shouldn't stifle innovative thinking. Visionary approaches are crucial even within constraining guidelines.
Regarding job security, Craddock promotes the view of AI as an enabler, assisting with routine tasks rather than replacing human creativity and touch.
Citi's recent AI tools aid employees by streamlining processes across eight countries, illustrating the bank's commitment to integrating technology to enhance operational efficiency.
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