"Don't tell that to a New York City based specialist in reputation management. He thinks AI optimization is the next frontier of the business he's been in for 15 years."
"Sussman says his tech is based on the fact that AI chatbots don't just rely on their training data for answers but also crawl the web furiously for as much current content as websites will allow them to gather."
"Change the diet of current information AI chatbots can crawl, he says, and you can quickly impact the kinds of answers they generate."
"He thinks AI optimization will likely become as big as the $70-plus billion search engine optimization industry."
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