Meta's holiday marketing guide encourages advertisers to harness generative AI features for creative flexibility, allowing them to tailor ads effectively for diverse shopper preferences.
Agencies express concerns about clients' reluctance to fully embrace generative AI, emphasizing that many are only integrating it partially, particularly in idea generation and copy.
Calla Murphy noted that brands exhibit varying degrees of comfort with AI tools, leading to ongoing discussions about balancing control with the potential for efficiency.
For small businesses, AI creative tools offer the advantage of creating effective ads without the need for a media buyer, making it an attractive option this holiday season.
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