As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

"This comprehensive approach helps protect brand reputation while identifying creators who will be authentic advocates for our clients," Moffitt said.

"It's an efficiency and scale play," Mae Karwowski, the founder of WPP creator agency Obviously, told Digiday. "The more time we can save in vetting, the more we can manage high-volume campaigns."

Read at Digiday