Apple's Eddy Cue suggested that AI services like Perplexity could integrate with Safari as alternatives to traditional search engines. During a testimony for a Google antitrust case, Cue implied that AI may eventually replace conventional search methods. He noted a recent decline in Google searches on Safari, indicating a shift in user behavior. Though Google pays Apple significantly to retain its default search status, Cue acknowledged the rising potential of new AI-driven search solutions, hinting at a transition in the search landscape ultimately influenced by financial incentives from major players.
Prior to AI, my feeling around this was, none of the others were valid choices. I think today there is much greater potential because there are new entrants attacking the problem in a different way.
There's enough money now, enough large players, that I don't see how it doesn't happen.
The number of Google searches in Safari fell for the first time last month, something that has never happened in 22 years.
It's clear that he believes AI assistants will inevitably supplant traditional search engines.
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