"Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers," Richman said. "We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads."
Amazon unveiled its new Video generator today at the Accelerate conference, highlighting its capability to transform a single product image into a short video clip.
Currently in beta for select U.S. advertisers, Video generator aims to enhance advertising efforts by providing a modern, engaging approach to ad creation.
A new capability called live image was also announced, designed to generate short animated GIFs as part of Amazon's broader generative AI tools for advertisers.
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