Virtual models, being digital, present a more economical alternative. The advantages include unparalleled creative control over content, eliminating the need for physical photoshoots.
The influencer market is projected to grow significantly from $16.5 billion in 2022 to nearly $200 billion by 2032, indicating a vast business opportunity for content creators utilizing AI.
AI-generated influencers like Lil Miquela, with millions of followers, are successfully promoting major brands on platforms like Instagram and TikTok, blurring the lines between real and virtual personalities.
#ai-in-influencer-marketing #virtual-influencers #market-growth #content-creation #digital-marketing
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