The term 'slop' aptly describes low-quality, AI-generated content designed solely for clicks and likes on social media, clogging users' feeds with its excessive presence.
With the rise of AI, platforms like Facebook have seen a surge in posts from unrecognizable accounts, with algorithmic recommendations increasing from 8% to 24% in just two years.
As social media companies rely on footfall to attract advertisers, the industry has inadvertently incentivized the creation of 'slop', proving detrimental to authentic content.
Mark Zuckerberg acknowledged at a June 2024 conference that the prevalence of AI-generated material will continue to grow, indicating a shift in content quality on platforms.
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