AI influencers are here - but will they ever replace humans?
Briefly

AI influencers come in two main forms: virtual influencers and avatar influencers. Virtual influencers are entirely digital personalities created from scratch, while avatar influencers blur the line between reality and fiction.
While brands explore the possibilities of AI-generated personas, a debate exists about whether they can truly replace human influencers, as authentic influence may still remain rooted in human connection.
Noonoouri, a renowned virtual influencer, exemplifies the aesthetic perfection and storytelling capabilities of these digital personas, even if they lack real-world authenticity.
AI personas showcase excellent creativity, with accounts like Olivia C. featuring stunning visuals that demonstrate marketing's potential when combining technology with imaginative, boundary-pushing content.
Read at The Drum
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