According to Bazaarvoice's Shopper Experience Index report, nearly a third of UK shoppers cite AI-assisted personalization as a key factor in enhancing brand loyalty. The research reveals that tailored rewards and personalized discounts not only encourage repeat shopping but also promote social media sharing. CMO Zarina Stanford emphasizes the importance of personalized experiences in a market flooded with choices, noting that relevant offers lead to greater consumer engagement. With younger shoppers increasingly sourcing inspiration from social media, the retail sector must adapt and leverage AI to compete with physical stores and maintain consumer interest.
Almost a third of shoppers in the UK say AI-driven personalization boosts brand loyalty, with tailored rewards pushing them to shop more frequently.
Zarina Stanford, CMO of Bazaarvoice, highlights that personalized experiences create meaningful value and influence consumer decisions in a crowded market.
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