AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
Briefly

from Digiday2 months ago
"Advertising is the right message to the right person in the right place at the right time," Cognitiv CEO Jeremy Fain told Digiday.
Digidayhttps://digiday.com/media-buying/ai-briefing-index-exchange-and-cognitiv-integrate-to-use-generative-ai-for-programmatic-curation/
"Rather than rely on keyword targeting and traditional audience segments, Cognitiv's platform uses its deep learning and OpenAI's LLMs to analyze millions of websites each day to help advertisers target audiences without relying on cookies."
Digidayhttps://digiday.com/media-buying/ai-briefing-index-exchange-and-cognitiv-integrate-to-use-generative-ai-for-programmatic-curation/
Read at Digiday
#generative-ai #ad-curation #programmatic-advertising #deep-learning #audience-targeting
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