AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curationCognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curationCognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.