AI and marketing: What the stats show | MarTech
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from MarTech3 months ago
In 2024, 71% of marketers believe generative AI can eliminate tedious tasks, allowing more focus on strategic marketing efforts, a significant shift from previous years.
MarTechhttps://martech.org/ai-and-marketing-what-the-stats-show/
Despite 85% of B2B marketers using generative AI, concerns about data exposure, lack of strategy, and potential harm to brand integrity highlight the complexities of AI integration.
MarTechhttps://martech.org/ai-and-marketing-what-the-stats-show/
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#ai-in-marketing #digital-marketing #generative-ai #employment-concerns #data-insights
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