The biggest trends in media and advertising come from the economy first. And things are looking better for the economy. It looks like a soft landing, and that means consumers will be buying and advertisers will be advertising.
AI is going to be massive - who gets a grip on it, who builds out their systems first? The arms race is truly, truly happening.
Getting your team as fluent as possible, making it part of the day-to-day and part of your processes, is the first step for every agency leader [in 2025].
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