Two years after OpenAI's ChatGPT launch, the advertising community's excitement over generative AI has given way to skepticism as industry insiders discuss both its limitations and potential.
I think for the first time I'm starting to hear skepticism around AI," said Ashwin Navin, CEO of Samba TV. "It's been easy for practitioners to claim they're using generative AI to do things that aren't really new."
There's a potential for a generative AI solution to just be a solution in search of a problem," noted Andrew Lipsman, indicating some AI advancements aren't significantly groundbreaking.
Major agencies like Publicis and WPP are planning significant AI investments, yet a narrative is developing that many AI technologies may not represent significant advancements from prior methods.
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