Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight, positioning AI as a co-pilot rather than a replacement.
When you train your AI assistant, don't share sensitive business information; instead, focus on public-facing content to showcase your brand voice and industry expertise.
Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry; context is key.
By leveraging AI, marketers can amplify their creativity and productivity, using AI to support human insight and strategic thinking for exceptional marketing.
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