AI is going to reduce the cost and resources to create content ... allowing things like personalization and hyper personalization, automated SEO, and creating experiences that are really engaging.
The shift from traditional to AI-driven content creation is more than just a change in tools; it represents a fundamental transformation in how content is conceived, produced, and distributed.
Kraft Heinz saw an increase in web engagement, an almost 80% increase in conversion, and improved customer satisfaction. This reflects how AI is not just a back-end tool but a driving force behind better customer experiences.
75% of professionals using generative AI say it saves them between one to 10 hours per week, highlighting its impact on efficiency in content workflows.
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