Artificial intelligence is transforming digital marketing by empowering marketers to automate repetitive tasks, making data-driven decisions that allow them to focus on creativity and strategy.
The shift to AI-powered marketing has been dramatic; 74% of marketers now use AI in their roles compared to just 21% in 2023, showcasing its rapid adoption.
Tools like Buffer use AI to create high-engagement social media posts, showing that AI-generated content can lead to a 22% increase in audience engagement.
With a plethora of AI tools available, marketers face the challenge of selecting the most effective solutions that fit their budget and needs.
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