Meta Platforms is quickly becoming a leader in the artificial intelligence race, utilizing its extensive user base to integrate AI, increase engagement, and drive ad revenue.
Meta has the largest audience in the world with 3.29 billion daily active users across its family of apps, crucial for maximizing ad revenue and engagement.
AI algorithms enhance user experience by curating content based on individual preferences, contributing to an 8% rise in time spent on Facebook and a 6% rise on Instagram.
Zuckerberg highlighted that over 1 million businesses utilized Meta's AI tools to create 15 million ads, resulting in a 7% boost in conversions in just one month.
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