Bilibili targeting more collaboration with e-commerce advertisers like Taobao
Bilibili is adding cross-platform links to e-commerce sites to increase revenue from its 100 million DAUs.
The company narrowed its net loss and boosted net revenue through ads, collaborations with e-commerce platforms, and enhanced advertising efficiency. [ more ]
What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger
Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment. [ more ]
Council Post: Achieving Growth: Overcoming The Obstacles Of Digital Marketing
Digital marketing scaling is vital for businesses to expand reach, revenue streams, and market position through diversified channels, efficient processes, technology adoption, and organizational culture. [ more ]
Audience Targeting: Digital Marketing Strategies for E-Commerce Success
Optimizing e-commerce websites is crucial for enhanced revenue by attracting organic traffic. Implementing the right digital marketing strategies can significantly benefit businesses of all sizes. [ more ]
Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)
YouTube affiliate marketing is a lucrative channel for creators to explore, allowing them to add multiple affiliate links in video descriptions to earn revenue. [ more ]
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
The cheaper, ad-supported tier on Netflix has gained 40 million global monthly active users, indicating a successful strategy to drive revenue amid slowing subscriber growth. [ more ]
How I Turn My Small Conference Budgets into Big-Time Events | Entrepreneur
Small businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities. [ more ]
UX design is not just about making users happy but is primarily focused on generating revenue for the company by providing a positive user experience. [ more ]
Podcasts on Substack? $100M worth, and Substack is promoting the features - RAIN News
Podcasts and video shows are gaining traction on Substack, presenting a new revenue stream beyond written articles.
Substack is emphasizing a shift towards direct paid subscriptions for podcasts and video shows, leading to a significant increase in earnings. [ more ]
Chicago's search for new revenue focuses on video gaming, wealth taxes, heliport, downtown digital ads
The City Council subcommittee is considering new revenue ideas like video gaming, expanded helicopter service, and digital advertising. Freshman Ald. William Hall supports taxing salaries over $100,000 and assets of wealthy residents for a fair tax distribution. [ more ]
What's really behind Canada's explosion in international student enrolment? It's not private colleges | CBC News
International student growth in Canada is disproportionately linked to a few public institutions in Ontario.
The spike in international students in Canada was driven by governments seeking revenue and a skilled workforce, rather than 'bad actors' in private colleges. [ more ]