Podcasts and video shows are surging on the platform amid a business push to highlight Substack's role beyond written content. Direct paid subscriptions are now a prominent revenue model for podcast and show creators.
Substack highlights a significant increase in podcaster earnings, doubling to $100 million annually, and notes that adding audio to Substack publications accelerates revenue growth by more than 2.5 times.
The key feature announcement from Substack includes automated distribution to Spotify, enabling podcasters to effortlessly share their episodes. This feature aims to enhance discoverability and audience monetization on the Spotify network.
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