Deliverability
fromThedrum
2 hours agoHow a Modern Twist on Direct Mail Can Better Engage Customers
Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
#client-profiles
#client-profiles
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#ai #marketing #personalization #digital-marketing #marketing-strategy #b2b-marketing #content-strategy
fromNonprofit Tech for Good
4 days ago7 Steps to Turn Your SMS Program into a Storytelling Engine
SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
#email-marketing
Deliverability
fromVerticalResponse
5 days agoEmail Marketing Calendar: How to Plan a Year of Campaigns
An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Deliverability
fromAWeber
1 week agoThree Ways to Segment Your Email List as a Small Business (Starting with Tags)
Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
1 week agoHow to Improve Your Email Open Rates as a Small Business
Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
fromThedrum
3 days agoOnly 15% of Marketers have confidence in their Brand usage
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
#ai
Marketing tech
fromAol
4 days agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
3 days agoAI Is The New Ad Space | AdExchanger
AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Growth hacking
fromFast Company
1 month agoIs AI driving away your best customers? 3 fixes for bridging gaps with growth audiences
Companies must treat underserved growth audiences as lead users to drive innovation and create solutions addressing real systemic problems rather than performative gestures.
fromMarTech
2 months agoThe secret to happy customers is... your data layer | MarTech
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet.
Marketing tech
fromMarTech
2 months agoBreaking free from data prison with a roadmap to unified customer insights | MarTech
You aren't short on data; you're surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a "data prison." We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th MarTech Conference session, "Break out of data prison with a strategy to end the silos," addresses this head-on.
Marketing tech
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