"AI-referred visitors in March were 42% more likely to purchase, generating 37% more revenue per visit than visitors from other channels. They spent 48% longer on site, visited 13% more pages, and bounced 32% less."
"ChatGPT accounted for less than 0.2% of ecommerce traffic, indicating that while AI is a promising channel, its current impact is modest compared to established methods."
"Traffic to ecommerce sites from OpenAI's ChatGPT converted at roughly 11.4%, compared to 5.3% from organic search, highlighting the potential of AI as a high-intent growth channel."
"Performance almost certainly varies by store size, product category, and brand recognition, suggesting that small and midsize ecommerce companies should focus on understanding AI's role in product discovery."
AI-referred visitors demonstrate significantly higher engagement and conversion rates, with a 42% increased likelihood of purchase and 37% more revenue per visit. They spend 48% longer on sites, visit 13% more pages, and have a 32% lower bounce rate. However, other studies indicate that AI traffic remains limited, accounting for less than 0.2% of ecommerce traffic. Performance varies by store size and product category, suggesting that businesses should focus on understanding AI's impact on product discovery rather than merely chasing volume.
Read at Practical Ecommerce
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