"Email marketing should seemingly be obsolete. The first "email," after all, occurred in October 1971, nearly 55 years ago. Surely, social media platforms, text messaging, and various applications such as WhatsApp and Discord could have supplanted it. And let's not forget the grim industry concerns when Gmail introduced the "Promotions" tab in 2013. Today, AI inbox summaries are the latest marketing threat."
"His recommendations imply that core campaigns - abandoned cart reminders, urgency-driven promotions, referral requests, content-led engagement sequences - still convert. The underlying psychology of timing, relevance, and motivation has not suddenly expired. Audience of One This apparent status quo, however, does not mean that email marketing cannot evolve. We expect artificial intelligence to be disruptive. To this end, AI's greatest potential: Enables segmentation at the audience-of-one level, Delivers the right offer to the right person at the exact moment it will convert,"
Artificial intelligence has not yet produced fully autonomous, individualized email campaigns without human input, creating a maturation gap between imagined and deliverable AI-powered email marketing. Email remains a durable revenue channel for many ecommerce businesses because it is owned, measurable, and tightly connected to shopper behavior. Traditional pre-AI tactics such as abandoned cart reminders, urgency-driven promotions, referral requests, and content-led engagement sequences continue to convert. The psychological drivers of timing, relevance, and motivation still apply. AI holds major potential to enable segmentation at the audience-of-one level, deliver the right offer at the exact conversion moment, and achieve precise individualized relevance.
Read at Practical Ecommerce
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