#brand-image

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Fast Company
3 weeks ago
Marketing

Tesla axed its entire marketing team-here's why that matters

Tesla laid off its entire marketing team, reflecting a shift in strategy towards more limited marketing investments, and struggling amidst increased competition in the EV market. [ more ]
Shopify
2 months ago
Marketing

Fashion Marketing: The Key to Standing Out in the Industry (2024) - Shopify

Fashion marketing entails promoting a fashion brand by distinguishing it through tailored marketing strategies.
Fashion marketers work on creating compelling brand images and driving sales through various marketing techniques. [ more ]
Entrepreneur
2 months ago
Marketing

How to Prepare for a Reputation Crisis Before It Hits | Entrepreneur

Reputation is fragile in the digital age, proactive management is crucial
Engaging online presence is key to maintaining a positive reputation [ more ]
The Drum
2 months ago
Marketing

The Drum

B2B influence is a rapidly growing priority in marketing with 75% actively employing it.
B2B influencers have yet to unlock their full potential with teams not fully harnessing post-sale influence. [ more ]
Forbes
3 months ago
Marketing

Council Post: How To Leverage Your Brand's Reviews

Reviews have a significant impact on public perception and can affect conversions, income, and brand affinity.
A one-star increase in Yelp rating can lead to a 9% increase in revenue. [ more ]
Entrepreneur
4 months ago
Marketing

Too Much Of A Good Thing: How Over-Communication Can Erode Brand Perception | Entrepreneur

Over-communication is when a brand inundates its audience with excessive messages, leading to customer desensitization and a tarnished brand image.
Consumers may react negatively to over-communication due to a psychological defense mechanism called reactance, where they feel their freedom of choice is being constrained. [ more ]
Black Enterprise
3 weeks ago
Graphic design

4 Ideas For Choosing The Perfect Company Name

Your company name is the first impression of your brand; make it simple, easy to find, convey services, and be unique yet memorable. [ more ]
Itsnicethat
2 months ago
Graphic design

Sweaty Betty ditches boutique branding to keep up with modern attitudes

Sweaty Betty underwent a rebranding with a new capitalised logotype and a more relatable typeface.
Fluoro focused on making Sweaty Betty's brand more real, representative, and relatable, catering to the concept of female empowerment. [ more ]
Social Media Explorer
3 months ago
Graphic design

The Benefits of a Consistent Brand - Social Media Explorer

Consistent branding is crucial for business success.
Brand changes should align with the brand image. [ more ]
Quartz
4 weeks ago
Running

Nike is getting back to the basics after its exclusive sneaker bid fell short

Nike is refocusing on its running shoe catalog to boost its brand image and sales. [ more ]
Forbes
1 month ago
Deliverability

5 Tips For Creating A Professional Email Signature

Short and concise email signatures are effective.
Professional email signatures enhance brand image and communication efficiency. [ more ]
Creative Bloq
1 month ago
Artificial intelligence

I can see why brands are banning AI in their advertising

Brands are growing wary of using AI in creative work due to potential backlash and brand image harm.
Businesses are adding clauses in contracts with ad agencies to restrict the use of generative AI tools without express approval. [ more ]
Entrepreneur
2 months ago
Web design

Create Visually Appealing Social Posts, Ad Banners and More With a Creatrio Pro Lifetime Subscription, on Sale for $49.99 | Entrepreneur

Creatrio Pro offers a lifetime subscription with over 2,000 customizable design templates for just $49.99.
Entrepreneurs and small businesses can use Creatrio Pro to create cohesive brand images efficiently and securely. [ more ]
uxplanet.org
4 months ago
UX design

If You're Not Checking UXD, You're Gambling

User Experience Design (UXD) is crucial for digital success
Neglecting UXD can lead to poor user satisfaction, lost revenue, negative brand image, and increased support costs [ more ]
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