Reviews have an undeniable impact on public perception. Whether you're trying to recover from a PR snafu or just need to get the word out about your company, reviews are a must-have. Conversions: A study by BrightLocal found that negative reviews deter 82% of consumers from making a purchase. Income: Did you know that reviews have an impact on your bank account? Harvard Business School found that a one-star increase in Yelp rating can lead up to a 9% increase in revenue.
Reviews aren't just feedback. They contribute to the narrative that shapes the public's opinion of your brand-so make them count! Leveraging reviews in your PR and marketing will bolster your brand image, increase conversions, and drive revenue. Here are four tips for leveraging reviews in your PR and marketing campaigns:
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