#world-cup-marketing

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#unilever #paid-social #influencer-marketing #sponsorships #ad-spend-projections #media-activation
Marketing
fromDigiday
2 weeks ago

Behind Unilever's creator and social strategy for next year's World Cup

Unilever will heavily activate four personal care brands for the FIFA World Cup while shifting media spend from TV to paid social and influencer marketing.
Soccer (FIFA)
fromDigiday
2 months ago

Advertisers are already looking ahead to next year's World Cup

Brands are already planning sponsorships, media buys and activations to capture massive global audiences for the upcoming FIFA World Cup.
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