'The easy dollars are gone': Retail media faces new tests as it nears maturity
Walmart's retail advertising has grown into a multi-billion-dollar profit driver, while many retail media networks face slower growth and mixed results.
'The easy dollars are gone': Retail media faces new tests as it nears maturity
Walmart's advertising business grew into a multi-billion-dollar profit driver, earning $4.4 billion in 2024 and contributing nearly a third of company profits.
