CTV Is One Of The Fastest-Growing Channels On Viant's Platform - But There's Still Value In Linear | AdExchangerViant's Direct Access program boosts CTV ad spend by offering direct connections with premium content owners
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach | AdExchangerViant acquired IRIS.TV to enhance CTV advertising transparency and improve targeting and performance.
CTV Is One Of The Fastest-Growing Channels On Viant's Platform - But There's Still Value In Linear | AdExchangerViant's Direct Access program boosts CTV ad spend by offering direct connections with premium content owners
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach | AdExchangerViant acquired IRIS.TV to enhance CTV advertising transparency and improve targeting and performance.
This Little Green Leaf Means Your Ad Was Renewably PoweredAdtech firm Viant introduced a carbon label for ads, showing renewable energy use, appealing to eco-conscious buyers and sellers.