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Marketing
fromMarketing Dive
2 months ago

Retailers look beyond social feeds for brand storytelling in 2026

American Eagle launched Off The Cuff on Substack to use long-form editorial and creators for authentic customer engagement beyond short-form social platforms.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
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