Marketing tech
fromInfoQ
1 day agoReimagining Platform Engagement with Graph Neural Networks
Graph neural networks can enhance recommender systems by personalizing content and optimizing for long-term user engagement.
Every year, poor communication and siloed data bleed companies of productivity and profit. Research shows U.S. businesses lose up to $1.2 trillion annually to ineffective communication, that's about $12,506 per employee per year. This stems from breakdowns that waste an average of 7.47 hours per employee each week on miscommunications. The damage isn't only interpersonal; it's structural. Disconnected and fragmented data systems mean that employees spend around 12 hours per week just searching for information trapped in those silos.
In the previous lesson, you learned how to turn text into embeddings - compact, high-dimensional vectors that capture semantic meaning. By computing cosine similarity between these vectors, you could find which sentences or paragraphs were most alike. That worked beautifully for a small handcrafted corpus of 30-40 paragraphs. But what if your dataset grows to millions of documents or billions of image embeddings? Suddenly, your brute-force search breaks down - and that's where Approximate Nearest Neighbor (ANN) methods come to the rescue.
What happens under the hood? How is the search engine able to take that simple query, look for images in the billions, trillions of images that are available online? How is it able to find this one or similar photos from all that? Usually, there is an embedding model that is doing this work behind the hood.