#unified-measurement

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#privacy-resilient-measurement #media-mix-modeling #attribution #ai-insights #connected-tv #ctv-curation
Marketing tech
fromAdExchanger
2 days ago

How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data | AdExchanger

M&C Saatchi built OneView, an in-house unified measurement platform combining MMM, geo-lift testing, and attribution with AI to deliver consistent, privacy-resilient media measurement.
Marketing tech
fromAdExchanger
4 days ago

How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape | AdExchanger

Smart curation enables SMBs to efficiently scale CTV campaigns with premium inventory, unified measurement, brand safety, and outcome-based targeting despite platform fragmentation.
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