"CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying models, audience access and inconsistent measurement. For SMBs without large teams or budgets, this fragmentation is especially challenging to navigate. That's where curation makes the difference."
"Trusted providers with direct connections to premium inventory simplify execution while ensuring scale, efficiency and control. They help SMBs extend campaigns across publishers, manage frequency and maximize return without the overhead of large in-house teams. The value lies in how inventory is curated. Instead of bulk buying with limited visibility, smart curation ensures every placement is carefully vetted to safeguard brand safety and deliver ads in premium, trusted environments."
CTV ad spend is projected to rise 16% to $26.6 billion, creating rapid growth and complexity across platforms, apps and channels. Advertisers face varied buying models, fragmented audience access and inconsistent measurement, which is especially challenging for SMBs with limited teams and budgets. Curation lets SMBs buy once and reach audiences across CTV platforms while reducing friction, improving brand safety and scaling advanced targeting. Trusted providers with direct premium connections simplify execution, manage frequency, and deliver unified, outcome-based measurement linking performance to business results. Smart curation vets placements, ensures transparency, and maximizes return without large in-house overhead.
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