Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com
The Trade Desk saw a 26% revenue increase in Q2, with projected Q3 revenue of at least $618 million and a focus on UID2 and CTV.
Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings calls
The ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies.
E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger
Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights.
SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"
SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising.
Ad tech's week on Wall Street underscores critical industry challenges
The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger
Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com
The Trade Desk saw a 26% revenue increase in Q2, with projected Q3 revenue of at least $618 million and a focus on UID2 and CTV.
Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings calls
The ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies.
E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger
Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights.
SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"
SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising.
Ad tech's week on Wall Street underscores critical industry challenges
The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger
Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.