Digiday1 week agoMarketing techAd tech's week on Wall Street underscores critical industry challengesThe Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
Exchangewire1 month agoMarketing techClinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0First client-side ad server to incorporate UID2, a privacy-centric identity solution for the open internet. Enhances advertisers' and agency partners' capacity to use first-party data securely for omnichannel identity strategies. [ more ]
AdExchanger2 months agoMarketing techThe Trade Desk's Challenge - Make UID2 Work; OpenRTB Survives One Suit | AdExchangerUID2 is a test of TTD's online advertising capabilities similar to Google or IAB. TTD's ability to drive UID2 adoption can demonstrate its capacity for internet-wide projects. [ more ]