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E-commerce advertising 'doesn't need to be disruptive' to work

That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"

E-Commerce

Artificial intelligence

fromZDNET

3 weeks ago

Consumers more likely to pay for 'responsible' AI tools, Deloitte survey says

40% of US generative AI consumers would pay for products and services, with willingness to pay linked to vendor innovation and trustworthiness.

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E-commerce advertising 'doesn't need to be disruptive' to work

Consumers more likely to pay for 'responsible' AI tools, Deloitte survey says

#trust-and-privacy
#trust-and-privacy