""Our survey finds that most surveyed consumers (53%) are now either experimenting with gen AI or using it regularly -- up sharply from 38% in 2024," noted Feinberg and team. "They're integrating the technology into their everyday lives, accessing gen AI tools and bots for personal, professional, and educational use. Moreover, 42% of regular gen AI users say it has a "very positive" effect on their lives -- outpacing perceptions of both devices (36%) and apps (29%).""
"40% of US gen AI consumers would pay for products and services. Willingness to pay is tied to vendor innovation and responsibility. Tech vendors should treat trust as a product feature. US consumers are increasingly integrating AI chatbots into their lives and have a relatively positive view of the technology, according to a survey by consulting firm Deloitte LLP. The survey also found that consumer willingness to pay for tools hinges on whether vendors are perceived as innovative and trustworthy."
Consumer use of generative AI surged in the past year, with 53% now either experimenting with or using it regularly, up from 38% in 2024. Consumers integrate gen AI tools and bots into personal, professional, and educational activities. Forty-two percent of regular gen AI users report a very positive effect on their lives, outpacing perceptions of devices and apps. Using AI is becoming an everyday activity: just over half use some gen AI tool daily and 38% use it at least once a week. Willingness to pay for gen AI products and services depends on whether vendors are perceived as innovative and trustworthy. Tech vendors are advised to treat trust as a product feature.
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