#trust--authenticity

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Artificial intelligence
fromForbes
1 week ago

Is A People-First Strategy The New Key To 2026 Financial Growth?

People-first brand strategies that prioritize trust, visibility, and emotional connection can counter AI-driven sameness and drive financial growth by restoring authenticity and consumer commitment.
Artificial intelligence
fromDigiday
1 month ago

In Graphic Detail: Inside the growing rift between AI efficiency and audience trust

Consumers and marketers are positive about generative AI, but trust concerns and authenticity uncertainty rise as AI-generated content proliferates across entertainment and social platforms.
Marketing
fromForbes
1 month ago

Being Authentic Will Always Be Your Biggest Asset

Trust and authenticity are core assets; companies must align actions with stated values and adopt transparent, values-driven communication to meet Gen Z expectations.
Marketing tech
fromCity AM
2 months ago

AI slop is a feature, not a bug, and your brand is the next casualty

Brands that make trust an operating system and provide authentic, context-rich signals will capture the clarity premium amid pervasive AI-generated content.
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