#team-branding

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#washington-capitals

Slapshot gets distinguished makeover for Capitals' 50th anniversary season

Slapshot's makeover enhances brand continuity while introducing a fresh look aligned with Washington Capitals' identity.

Washington Capitals sport different look against St. Louis Blues, pairing navy helmet with white road jerseys

The Washington Capitals intentionally wore navy blue helmets, marking a significant uniform change after 14 years of white helmets.

Slapshot gets distinguished makeover for Capitals' 50th anniversary season

Slapshot's makeover enhances brand continuity while introducing a fresh look aligned with Washington Capitals' identity.

Washington Capitals sport different look against St. Louis Blues, pairing navy helmet with white road jerseys

The Washington Capitals intentionally wore navy blue helmets, marking a significant uniform change after 14 years of white helmets.
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Pro sports teams have run out of names. Here's a big reason why

Sports teams are moving toward generic names due to trademark challenges.
'Bos Nation FC' reflects a trend of simplified team branding in sports.
Intellectual property concerns shape naming conventions for new teams.
#sports-marketing

Never Forget What Killed The Oakland A's | Defector

The Ass Hat symbolizes the Athletics franchise's current troubles and their bleak future.

PWHL reveals names, logos for all 6 franchises ahead of second season | CBC Sports

The PWHL revealed new team names and logos for its franchises, enhancing their identities ahead of the league's second season.

Never Forget What Killed The Oakland A's | Defector

The Ass Hat symbolizes the Athletics franchise's current troubles and their bleak future.

PWHL reveals names, logos for all 6 franchises ahead of second season | CBC Sports

The PWHL revealed new team names and logos for its franchises, enhancing their identities ahead of the league's second season.
moresports-marketing
#pwhl

PWHL unveils names, logos for all 6 teams: New York's club named Sirens | amNewYork

The PWHL has unveiled team names and logos for the 2025 season, reflecting community identities and fan feedback.
The New York team is named the Sirens, symbolizing the city's vibrant energy.

PWHL announces team names and logos ahead of league's second seaon

PWHL unveiled team names and logos for its six franchises marking significant branding progress ahead of its second season.

PWHL Boston officially rebrands as Boston Fleet

The PWHL Boston team is now named the Boston Fleet, embracing a nautical theme and enhancing their brand identity.

Ranking PWHL team names and logos: Which of the six new combos is our No. 1?

The PWHL's new team names and logos have been enthusiastically received, with Montreal Victoire emerging as the top choice among analysts.

PWHL's Toronto Sceptres get name, logo ahead of new season | CBC News

Toronto's PWHL team, now named the Sceptres, aims to replicate last season's success with strong community and fan engagement.

PWHL unveils names, logos for all 6 teams: New York's club named Sirens | amNewYork

The PWHL has unveiled team names and logos for the 2025 season, reflecting community identities and fan feedback.
The New York team is named the Sirens, symbolizing the city's vibrant energy.

PWHL announces team names and logos ahead of league's second seaon

PWHL unveiled team names and logos for its six franchises marking significant branding progress ahead of its second season.

PWHL Boston officially rebrands as Boston Fleet

The PWHL Boston team is now named the Boston Fleet, embracing a nautical theme and enhancing their brand identity.

Ranking PWHL team names and logos: Which of the six new combos is our No. 1?

The PWHL's new team names and logos have been enthusiastically received, with Montreal Victoire emerging as the top choice among analysts.

PWHL's Toronto Sceptres get name, logo ahead of new season | CBC News

Toronto's PWHL team, now named the Sceptres, aims to replicate last season's success with strong community and fan engagement.
morepwhl

Josh Harris: The old team name can't come back; 2030 target for new stadium

Josh Harris is revamping the Washington Commanders by upgrading infrastructure and unifying the fanbase, while confirming the old name won't return.

Video: Nets Have Fans Guess Logo Names as Part of 2024-25 NBA Schedule Reveal

The Brooklyn Nets creatively engaged fans with humorous logo interviews during their schedule release.

Storms, stats, and t-shirt cannons: The Clippers' Halo Board goes all out

Building the LA Clippers a distinct home was crucial to Steve Ballmer for creating an environment unique to the team.
#golden-state-valkyries

The 'Valkyries': Golden State WNBA team announces official name and logo

The Golden State WNBA team, named the Valkyries, will start playing in the 2025 season, with a logo inspired by Norse mythology and a focus on strength, boldness, and fierceness.

Give It Up for the Golden State Valkyries

The Golden State Valkyries is the new W.N.B.A. franchise in San Francisco, named after Norse mythology, with violet and black uniforms featuring a unique logo.

Golden State's WNBA expansion franchise reveals its name, logo

The WNBA franchise affiliated with Golden State Warriors is named Golden State Valkyries, emphasizing strength and unity.

The 'Valkyries': Golden State WNBA team announces official name and logo

The Golden State WNBA team, named the Valkyries, will start playing in the 2025 season, with a logo inspired by Norse mythology and a focus on strength, boldness, and fierceness.

Give It Up for the Golden State Valkyries

The Golden State Valkyries is the new W.N.B.A. franchise in San Francisco, named after Norse mythology, with violet and black uniforms featuring a unique logo.

Golden State's WNBA expansion franchise reveals its name, logo

The WNBA franchise affiliated with Golden State Warriors is named Golden State Valkyries, emphasizing strength and unity.
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