The PWHL Boston squad is now officially named the Boston Fleet, reflecting a strong nautical theme that connects to the region's history.
The logo effectively incorporates an anchor symbol and wave design elements, enhancing the brand’s identity while differentiating it from other teams.
The choice of 'Fleet' over initial names like 'Wicked' was a welcome relief, sparing the team from internet backlash for an awkward noun usage.
Merchandise offerings have expanded significantly, moving away from the previously criticized Line Change designs to include a diverse range from respected designers.
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