Australian professional sports teams are trending back to animal names, moving away from modern, vibe-driven names. Recent expansions in the NRL and AFL have seen the revival of traditional animal mascots, notably exemplified by the Tasmania JackJumpers' successful entry into the NBL. This trend, driven by community pride and local identity, marks a significant shift in how teams position themselves. The revitalization of teams like the Perth Bears and Tasmania Devils aligns with the growing demand for more relatable, fauna-associated branding in sports.
Some 30 years after the revolution in sports marketing, Australian professional sports teams are returning to animal names, as the Perth Bears and Tasmania Devils suggest.
The success of Tasmania's JackJumpers highlighted a shift in naming conventions for Australian sports teams, emphasizing local identities and community pride.
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