The unveiling of the new names and logos for the six franchises marks a significant step in establishing their identities as the PWHL heads into its second season.
Scheer noted the project was an 'absolute labor of love,' emphasizing the excitement and opportunity it presented for those involved in sports marketing.
Bhatt-Shaw described the process as both 'stressful and rewarding,' due to the challenge of filtering through hundreds of potential names.
The league faced significant challenges, including obtaining rights for names across borders and ensuring that each franchise's logo resonated with local culture.
#professional-womens-hockey-league #team-branding #franchise-expansion #sports-marketing #naming-process
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