#swedish-candy

#swedish-candy

I come from a small town with its own customs, and I absolutely adore learning about other cultures' rituals and traditions. One I find incredibly interesting is the Swedish tradition of lördagsgodis, or "Saturday candy." Since the 1950s, the folks of Sweden, both young and old, have enjoyed the weekly tradition that begins by picking out sweets on Friday (fredagsmys, or cozy Friday) and then indulging in them on Saturday.

This candy is one of the many bottle-shaped gummies made by BonBon. It's a turquoise color with sour sugar coated on the exterior. Since the name had "sour" in it, I was bracing myself for something extremely mouth-puckering. To my surprise, it didn't taste sour at all. Instead, it had an oddly bitter taste that I couldn't quite put my finger on.

If you are chronically online, then you've probably already heard the sweet news, but there are a few more details you might want to know, such as what flavors are launching in the States, what consumers can expect to pay, and where the coveted confections will be available. Despite being an ocean away from the U.S., Bubs candy gained viral fame and popularity here thanks to the unique textures, flavors, and shapes that the brand produces.