"Americans of all generations turned to Swedish candy for their sugar fix after a New Yorker's TikTok of her nightly outing for Swedish candy went viral in January 2024. Since then, Americans have been eager to get their hands on the flavors and textures unique to this candy. The candy also grew to fame because it's healthier than American candy, albeit it's still candy, because it doesn't contain gluten, corn syrup, or trans fat, according to The New Yorker."
"In Sweden, candy has always been popular, mostly on Saturdays, because medical authorities in the 1950s created lördagsgodis, which translates to Saturday sweets, to promote only eating candy once per week in an effort to limit rising rates of tooth decay, according to the BBC. Since then, lördagsgodis has remained a weekly tradition in Sweden and is now becoming a near-daily habit for some Bostonians."
Swedish pick-and-mix candy has become widely popular in Boston, sold at Madeleine's Candy Shop, The Sweetish Fish, and lil sweet treat. A New Yorker’s viral TikTok in January 2024 catalyzed national interest, prompting Americans to seek the candy’s unique flavors and textures. Swedish candy gained additional appeal because it lacks gluten, corn syrup, and trans fat. Shop owners attribute popularity to novelty and universal candy appeal. Sweden’s lördagsgodis tradition originated in the 1950s to limit tooth decay by restricting candy to Saturdays. That weekly custom now sometimes translates into near-daily consumption among some Bostonians, motivating new local shops.
Read at Boston.com
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