Swedish candy imports to the United States have rapidly increased, surpassing $10 million in 2024. The significant difference between Swedish and American candies lies in the use of fewer artificial ingredients, which gives Swedish sweets a more natural taste. Among the varieties, lakrits, a type of black licorice flavored with extracts from dried licorice root, is noted for its intensity. American consumers often find it challenging to accept lakrits and salmiak, a salted variant, due to their strong and polarizing flavors.
Swedish candy has experienced significant growth in the U.S., importing over $10 million in sweets in 2024, reflecting a growing interest in natural ingredients.
Swedish candy is distinguished by its use of fewer artificial ingredients, resulting in gummies that are both flavorful and perceived as less harmful to health.
Lakrits, or black licorice, stands out in Swedish candy culture; its intense flavor, derived from liquorice root, polarizes American consumers.
Salmiak, a salty version of lakrits, presents a unique flavor profile that combines bitter and sweet in ways that challenge American palates.
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