#supply-path-transparency
#supply-path-transparency

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The great TID controversy takes another turn as Prebid moves to clarify its position

Prebid.js changed TID handling to be SSP-specific in v10.9, prompting concerns that non-unique TIDs hinder duplicate-bid detection and supply-path transparency.

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#supply-path-transparency#supply-path-transparency

The great TID controversy takes another turn as Prebid moves to clarify its position

#supply-path-transparency
#supply-path-transparency