fromThe Drum
1 day agoThe new digital real estate: why your domain name matters more than ever
In today's hyper-connected world, a brand's digital identity is paramount. As the online realm becomes increasingly saturated, businesses are seeking innovative ways to differentiate themselves and forge authentic connections with their audiences. They're strengthening their branding by moving beyond legacy conventions and embracing distinctive new Top Level Domains (TLDs). This shift isn't new, but it's accelerating rapidly. New TLD usage has grown by 50% in the past five years, with 745.5 million global registrations forecasted by 2030.
Online marketing

