#strategic-alignment

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fromSmashing Magazine
1 month ago

Turning User Research Into Real Organizational Change - Smashing Magazine

User research insights often fail to drive organizational change because they are not connected to business objectives, making it difficult for stakeholders to recognize their potential impact.
Mobile UX
fromMarTech
1 month ago

Marketing can't own the results without a say in the strategy | MarTech

Marketing often lacks genuine strategic influence in decision-making, causing a disconnect between tactical objectives and overall corporate growth.
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