#stock-splits

#stock-splits

Undoubtedly, you really can't blame new, smaller retail investors for forgoing the names with high share prices, even if one can technically afford to buy a single share or two. Personally, I think it's a matter of convenience for the retail crowd, and such splits, I think, are a move that's retail-friendly and could draw further inflows into a stock.

It can be pretty tough to predict when the next share split will be for any given name. Undoubtedly, some stocks can continue flying into the high hundreds and even settle into the thousands for many years at a time. And while stock splits are great for accessibility, I do think that with the rise of partial share purchases that stock splits are becoming less of a critical factor for managers.

AppLovin develops ad tech software with a focus on mobile and connected TV campaigns, recently expanding into e-commerce advertising, highlighting growth opportunities.

"Splits matter - because these stocks outperform after the announcement, by a lot. Average returns one year later are 25% vs. 12% for the S&P 500 SPX as a whole, say researchers at Bank of America."