#starbucks-strategy

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#customer-service #consumer-spending #value-perception #gen-z--millennials #luckin-coffee #product-innovation
Careers
fromBusiness Insider
16 hours ago

Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales

Starbucks plans to win cost-conscious customers by becoming the greatest customer service company, pairing exceptional service with an appealing menu and value-driven pricing.
Coffee
fromBusiness Insider
1 day ago

Starbucks CEO Brian Niccol reveals how Luckin Coffee is influencing his playbook - and the tactic he won't use

Luckin Coffee's rapid product innovation and app-first model pushes Starbucks to accelerate flavor innovation while maintaining in-person experience and phasing out app-only stores.
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