#social-video-advertising

[ follow ]
#influencer-marketing #paid-amplification #audience-targeting #marketing-spend-growth #brand-safety
Social media marketing
fromDigiday
1 day ago

Influencer boost budgets are throwing gas on social video spending fire

Amplifying influencer social video with paid budgets is becoming essential, driving faster growth in social video spending than CTV through targeting and lower creative costs.
Media industry
fromAdExchanger
6 months ago

Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger

Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
[ Load more ]